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Comparison

There are several similarities between the ADDIE and Kemp models.  As shown in the figure below, the phase in the Kemp model referring to the "instructional problem", "examine the intended audience", and "analyze the subject content" are similar to the analysis phase of the ADDIE model.  Another similarity is that the “write instructional content”, “order instructional content”, “decide how to present material”, and “select relevant resources” of the Kemp Model are also similar to the design phase of the ADDIE model.  The third similarity is that the “develop the instruction” phase of the Kemp model is also similar to the development phase of the ADDIE model.  Finally the “develop evaluation instruments”, "formative evaluation" and "summative evaluation" of the Kemp model is very similar to the evaluation phase of the ADDIE model.

There are also several differences.  The biggest difference is that the ADDIE model is a linear model and the Kemp model is nonlinear.  This makes the ADDIE model more structured and the Kemp more adaptable.  Another difference is that the ADDIE model has a phase of implementation of the materials whereas in the Kemp model, the implementation surrounds all of its steps.  The Kemp Model includes three elements not present in the ADDIE method:  planning, support services, and project managent.  The Kemp model is also broken into nine phases of instruction whereas the ADDIE model is only broken into five. 

Figure 3. The ADDIE steps applied to the M-R-K Model (after Morrison, Ross & Kemp 2004, p.29)